In the fast-paced world of international trade, shipping is the bridge that connects exporters with global customers. However, even seasoned exporters can fall into common traps that lead to delays, losses, or compliance issues. Avoiding these mistakes can save money, time, and reputation. Here are the 10 most common shipping mistakes exporters should steer clear of—and how to avoid them.

1. Incorrect or Incomplete Documentation

Why it matters: Proper documentation ensures that shipments clear customs smoothly. Errors in paperwork like invoices, packing lists, or certificates of origin can lead to shipment delays, penalties, or even cargo being held or returned.

Tip: Double-check all required documents, and use a checklist tailored to the destination country’s regulations.

2. Underestimating Packaging Requirements

Why it matters: Inadequate packaging can lead to product damage, especially in ocean or multi-modal transport. Damaged goods result in claims, losses, and unhappy clients.

Tip: Use packaging designed to withstand the rigors of international transit, and comply with any destination-specific regulations (like ISPM-15 for wood packaging).

3. Neglecting Export Compliance Regulations

Why it matters: Export controls and trade sanctions can vary widely by product and destination. Violating them can result in legal trouble, fines, or a revoked export license.

Tip: Screen your products and recipients through government resources or third-party compliance tools before shipping.

4. Misclassifying Products

Why it matters: Using the wrong Harmonized System (HS) code can lead to incorrect duties and customs rejections. It also affects trade data and tariff rates.

Tip: Work with a licensed customs broker or logistics provider to ensure proper product classification.

5. Improper Labeling

Why it matters: Labels must meet both international shipping standards and the destination country’s regulatory requirements. Improper labeling may result in customs delays or rejections.

Tip: Clearly label each package with the correct product description, quantity, weight, handling instructions, and barcodes if required.

6. Ignoring Incoterms

Why it matters: Incoterms define who is responsible for shipping costs, insurance, and risk at each stage of the journey. Misunderstanding them leads to disputes or unexpected charges.

Tip: Understand Incoterms like EXW, FOB, CIF, etc., and always agree upon them in writing with your buyer.

7. Not Factoring in Lead Times Properly

Why it matters: Delays in production, customs, or transport can throw off your delivery schedule. Exporters often underestimate how long the full process takes.

Tip: Build realistic lead times into your schedule and communicate clearly with all stakeholders.

8. Failing to Insure the Shipment

Why it matters: Accidents, theft, and natural disasters happen. Without insurance, you could lose your cargo and have no recourse.

Tip: Always secure marine cargo insurance or talk to your freight forwarder about coverage options.

9. Choosing the Wrong Freight Forwarder

Why it matters: An inexperienced or unreliable freight forwarder can mishandle paperwork, misroute shipments, or fail to communicate properly.

Tip: Partner with a reputable, experienced forwarder who understands your industry and target markets.

10. Lack of Communication With Buyers

Why it matters: Buyers need to know where their goods are and when they’ll arrive. A communication gap can erode trust and repeat business.

Tip: Provide regular updates and tracking information, and maintain open lines of communication throughout the shipment cycle.

Conclusion

Export success hinges not just on the quality of your product, but on your ability to deliver it efficiently, legally, and safely. By avoiding these 10 common shipping mistakes, exporters can enhance customer satisfaction, avoid costly delays, and stay ahead of their competition.

Need help streamlining your exports? Partner with professionals who understand the intricacies of global shipping and can help you avoid these pitfalls from the start.